Petite France

Petite France is bakery/pastry/lunch cafe at Kungsholmen in Stockholm. They are well known in the neighborhood for high quality and a genuine passion for pastries. We found the word "meet" relevant to resume Petite France; the dough meets the baker, the costumer meets the cafe, the bread meets the costumer, France meets Sweden etc. The result was a number of patterns meeting in a Petite France patchwork.

Agency: Petterhanberger
Country: Sweden

The Modern Flower Co

Agency: AFOM
Country: Australia

Tropicana goes back to previous design

It took 24 years, but PepsiCo now has its own version of New Coke.

Tropicana’s previous design, with orange and straw, will soon be brought back.
The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.

Also returning will be the longtime Tropicana brand symbol, an orange from which a straw protrudes. The symbol, meant to evoke fresh taste, had been supplanted on the new packages by a glass of orange juice.

The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look.

Some of those commenting described the new packaging as “ugly” or “stupid,” and resembling “a generic bargain brand” or a “store brand.”

“Do any of these package-design people actually shop for orange juice?” the writer of one e-mail message asked rhetorically. “Because I do, and the new cartons stink.”

Others described the redesign as making it more difficult to distinguish among the varieties of Tropicana or differentiate Tropicana from other orange juices.

Continue reading on Nytimes.com

Designer Spotlight / Roanne Adams

Roanne Adams runs a multi-disciplinary design studio in TriBeCa. She’s devoted to building iconic and compelling experiences for brands and non-profits. Specializing in brand revitalization for ailing brands and developing the right look and feel for new brands, Roanne also brings the know how of maintaining the glow for those who have found the right formula. Her work ranges from identity design and packaging to photographic art direction and editorial design. Roanne’s studio offers artful freshness, visual consistency and works to create sustainable and eco friendly designs. Roanne was awarded New Visual Artist 2006 by Print magazine. She has collaborated with the design collectives, Honest, Surface to Air and Lansing-Dreiden. Roanne has a BFA in Communication Design from Parsons School of Design and studied fine art at Rhode Island School of Design as well as L’ecole des Beaux Arts in Paris.

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Designer: Roanne Adams
Country: USA

Vitamin Water 10

Agency: Berlin Cameron United
Designer: Sean Sutherland
Country: UK
Via: Dirty Mouse

Evo Packaging

Evo is a hair care brand that has its own unique personality and culture, in stark contrast to an industry filled with ‘more of the same’ type approaches. Evo is cheeky, humorous and slightly twisted. The copywriting developed by David Kalusy and Mash seemed to sum up the brand personality so well that we decided to use this as the basis for the packaging, keeping it raw simple and letting the copy do all the talking.

The Evo packaging provided Mash with a Distinction Award at the 2008 AGDA National Biennial Awards.

Agency: Mash Design
Country: Australia

Agency spotlight / DOWdesign New Zealand

DOW is a design agency based in Auckland, New Zealand. DOWdesign have provided bottom-line profit to some of New Zealand and Australia's leading companies - building business through collabrative problem-solving, smart thinking and creative excellence.

Annie Dow, The director of DOWdesign says;

"Brand design is all about business and we are passionate about seeing our creative excellence deliver a healthy return on investment for our clients. Helping our clients understand that brand design is a critical part of business success is key - a successful brand is the cornerstone of future profitablity"

Agency: DOWdesign
Country: New Zealand