New Isostar

"The new packaging design for Isostar products created by Cartoon Design in 2009 had for its main objective greater shelf impact while preserving its expertise and functionality that targeted regular sportsmen.

The specific consumer benefits  “before/during/after sport” led the agency to graphically differentiate each sub-range for an instant understanding of the concept.

Cartoon Design is a french group, specializing in Packaging, based in Toulouse, Paris and Lyon."

Agency: Cartoon Design
Country: France

Root:1

"A celebration of the original Cabernet Sauvignon root stock, extinct in Europe since 1800 but still growing well in Chile"

Agency: Turner Duckworth
Country: UK

Tropicana Go!

Agency: Landor
Country: UK

What On Earth

"We designed a new packaging concept for the organic food producer "What on Earth". The new packaging uses linocut illustrations that can be arrangement in different ways. It was important not to use computer generated but hand made images that relates to the hand-made and organic aspect of their products. The cake boxes are the first new design in a range; other products packaged in boxes, tins and wrappers will follow later."

Agency: Mind
Country: UK

Shapes +

Designer: Magdalena Czarnecki
Country: Sweden, Australia
Related Post: This is Origami

Agency Spotlight / Ziggurat Brands

Agency: Ziggurat Brands
Country: UK

Pip new organic juice

Identica has been appointed by Booost Trading to create and launch their new range of fresh organic juices called ‘Pip’.

The packaging created by Identica has been developed to represent a fresh, honest approach for the premium 100% fruit blends. The range consists of organic juices bottled into a 1 litre offering and launches with three vitamin packed flavours; Cloudy Apple, Cloudy Apple with Cherry and Cloudy Apple with Mango.

Agency: Identica
Country: UK

Living Nature

"Living Nature had the product and the "natural" credentials, but the original look was too earthy and health shop. To compete on the world stage it had to look outstanding. This challenger brand needed to disrupt the skincare sector.

DOW dialed up the sophistication, gave it a Kiwi flavour, without the cliche, and that, combined with 100% recyclable packaging, enhanced its consumer desirability. The success is not only the key retail distribution, but also the price premium is able to sustain."

Agency: DOWdesign
Country: New Zealand