Oct 23, 2008

Pepsi- Brand Design Over Years

Pepsi-Cola is the world’s most famous #2 multi-billion dollar brand. We’ve prepared a short history, hope you’ll like it.

Pepsi’s drink history starts from the old-old ancient times. It was invented by a pharmacist Caleb Bradham in the summer of 1893 and was initially named “Brad’s drink” while in 1898 after the pepsin and cola nuts were used in the recipe it was renamed to Pepsi Cola. In 1903 the “Pep Cola” brand name was trademarked. Brad’s neighbor designed the first Pepsi logo and ninety-seven shares of stock for Bradham’s new company were issued.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign and 1926, the logo was changed again.

Seventeen years of success and Caleb Bradham lost the company: Pepsi Cola went bankrupt in 1923.

In 1928 Roy C. Megargel reorganizes the firm as the National Pepsi-Cola Company. In 1931 the company goes bankrupt again and same year it’s being bought by the Loft Candy Company whose president Guth v. Loft reformulated the popular soft drink and even offered to sell Pepsi to the Coca-Cola company, but they refused to offer a bid.

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  1. be more creative with the cans

  2. “Creativity is an advertising agency's most valuable asset, because it is the rarest.”