Oct 5, 2008

The Secrets of Choosing Colors for Your Packaging

Colors aren't just a matter of pretty packages -- they can be life or death for a product

Wondering what color your product’s package should be? Be careful. It could be one of the most important choices you make about your packaging – one that could deeply affect your brand and largely determine sales of your product line.

And it’s not just a matter of personal favorites or guesswork. The issue of color choice is a complex study in human nature, market competition, and psychology.When branding a company and product line, owners typically approach marketing and graphics specialists to assist them with the task. More often than not the client will come armed with a list of favorite colors.

Giving the designer personal choices for color will give them a great jumpstart, but be prepared for the professional consultation you hired them for. There are reasons behind color selection -- an actual science to how colors affect behavior and represent a person.

Continue reading on Packaging Digest


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  2. The players in the flexible packaging industry worldwide are increasingly coming up with innovative and effective flexible plastic packaging products and solutions. With huge potential to innovate and experiment, Uflex Ltd. too has entered the innovative packaging trend

  3. As socio-cultural trends evolve, Uflex, India’s largest flexible packaging company keeps consumers’ perception in mind during packaging design process to create successful packaging and gaining alignment.


  4. Good article. It helps to improve the sales.