Colors aren't just a matter of pretty packages -- they can be life or death for a product
Wondering what color your product’s package should be? Be careful. It could be one of the most important choices you make about your packaging – one that could deeply affect your brand and largely determine sales of your product line.
And it’s not just a matter of personal favorites or guesswork. The issue of color choice is a complex study in human nature, market competition, and psychology.When branding a company and product line, owners typically approach marketing and graphics specialists to assist them with the task. More often than not the client will come armed with a list of favorite colors.
Giving the designer personal choices for color will give them a great jumpstart, but be prepared for the professional consultation you hired them for. There are reasons behind color selection -- an actual science to how colors affect behavior and represent a person.
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