Feb 18, 2009

Tofu Frugal Packaging

Sylvain Allard is a graphic design professor at the University of Quebec in Montreal.
He teaches packaging design. Here is a quite interesting recent project from one of his students:

If you're among those who think that tofu is a rather boring and bland product, you might want to have a look at this new way of conditioning and packaging tofu. This study by Marie-Eve Dubois in my packaging class is quite an interesting way of combining esthetic and function.

The first goal was to solve the water change problem and try to make it easier in creating this valve that makes the emptying easier. To avoid a blockage of the valve by the product when turned, the tofu is molded into a half spherical shape. The shape makes it functional and much nicer than the standard block. From a graphic point of view, the pure simplistic approach is trading the old traditional Asian look for a much more occidental clientele. The jar is also useful for recipe mixes the tofu with various spices and sauces. It could also be used as a bowl.

Allard also has a great french packaging blog called Packaginguqam, you should definetely check it out.

Designer: Marie-Eve Dubois
Country: Canada

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