Moag Bailie is a graphic design and packaging agency based in Cape Town, South Africa. Their strength lies in creating relevant, cohesive packaging and graphic design that effectively communicates a brand.
Bio Organic Skincare Range - Almay South Africa: Design of the packaging identity for the launch of Almay's Bio Organic skincare range with botanical extracts. A healthy alternative for beautiful skin which is 90% eco-friendly and 100% recyclable. Infused with a combination of natural and organically certified ingredients, it was important that the intrinsics of the products be reflected in the design language. With consumers having a greater awareness of skin pollutants and ever-mindful of their carbon footprint, Moag Bailie took great care in developing a brand identity that would instantly communicate the wholesomeness and environmentally friendly nature of the range. The result is simple, clean packaging that is 100% recyclable , in order to minimise enviromental impact, while at the same time reflecting a healthy, natural glow within the organic skincare category.
Charlie Original, Pink Sparkle, White Blossom, Violet Dream & Black fragrance Range - Revlon: Redesign of Revlon’s iconic Charlie fragrance range packaging identity with the addition of 4 new fragrances - Pink Sparkle, White Blossom, Black and Violet Dream which were developed as a result of the success of the brand. To tie in with this youthful brand the range was designed using pattern and a strong colourway to give each variant a unique personality within the range. The cartons were printed on foil board or were UV gloss varnished and embossed to give it glamour appeal.
Botanics Bath & Body Range - Woolworths South Africa: Design of the packaging identity for the Botanics bath & body range, fragranced with 100% natural essential oils. This extensive range of products is categorised into body, feet, hands, aromatherapy, face and garden. Macro photographic images of an ingredient in each of these ranges is used as the key visual element. Matt cartons, labels and tags along with metal finishes in the componentry are used to enhance the natural, handmade feeling of the range.
Single Ingredient Bath & Body Range - Woolworths South Africa: Design of the packaging identity for this private label top tier fragrance, bath and body and accessories products. The luxurious carton, tags and sleeves were printed using soft metallic inks, a spot gloss UV varnish, embossing and an overall matt laminate.Design the packaging identity for Single Ingredient bath & body range. The range consists of 4 ingredients - moisturising milk, nurturing vanilla, nourishing oats, soothing aloe and rejuvenating ginger. The design language emphasises the simplicity of the single ingredient in each product with a closely cropped selective focus photograph of each ingredient. The cartons and sleeves are embossed and matt laminated for a tactile soft finish.
Infiniti Fragrance & Gifting Range - Woolworths South Africa: Design of the packaging identity for this private label top tier fragrance, bath and body and accessories products. The luxurious carton, tags and sleeves were printed using soft metallic inks, a spot gloss UV varnish, embossing and an overall matt laminate.
Soapbox Range - Woolworths South Africa: Design of the packaging identity for Soapbox, the launch of a soap shop for Woolworths. The range of beautiful pebble-shaped oval soaps with variants such as tomato & basil, bergamot & geranium, olive & coriander, ginger & sandalwood, rooibos & honey, amber & cinnamon were wrapped in paper and packaged in bold individually patterned boxes, plain lids and bands with contrasting smaller patterns.
Agency: Moag Bailie
Country: South Africa