Mar 8, 2010

Chiquita Banana Brand Refresh


"Chiquita's latest ad campaign imbues its audience with an instant sense of wonder. Using playful illustrations on stickers juxtaposed to the iconic Chiquita stickers, the product and brand become more engaging to the consumer—plus they just look cool. We got a chance to ask the Art Director, DJ Neff, some questions about the process of making bananas (even more) fun."

Continue reading on Designrelated


Agency: The famous group
Country: USA








3 comments:

  1. I love these! They remind me of cool graffiti artist stickers I've seen on graffiti blogs. This would definitely get me to eat more bananas and try to collect all of the faces!

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