Joanna Vargas Salon

"We just completed this brand makeover for what many consider New York City’s best skincare facial expert for celebrities. How to convey the caliber of her service? By creating a branding system and brand identity that uses the texture and materials of the stationery to do the unexpected. After all, the salon’s clients come for that, so shouldn’t the salon’s brand rise up to that standard?

“This uses foils and a very intricate embossing/debossing technique and design that would create one effect one side and another on the backside of the card since we laminated two sheets together to create this effect. The front side uses Gmund stock from Germany (the debossed side) and the backside uses Mohawk (where the embossed treatment comes to life). Numerous pressures and depths were tested to get the exact right effect and the elegance desired,” states David Brier, Chief Gravity Defyer.

The design, logo, concept, hand-lettering and “filigree” are by David Brier of DBD International, who counts Estee Lauder and Revlon amongst the firm’s client list."

Agency: RisingAboveTheNoise
Country: USA