Apr 17, 2010
"Longtime icons of design and style for the home, Caldrea, asked us to concept designs for an exclusive line of Caldrea products within Target stores. Starting from scratch, we developed a name (Field Notes) that led the concept into a set of 5 science inspired icons - one for each scent. The icons use varied line weights and modern shapes found in nature paired with a numbering system that suggests textbook diagrams. These icons are paired with intricate single line weight patterns, making the packaging feel modern and unique. Varied color palettes provide each item with its own identity while the collection stands out within the busy retail environment."