Student Work / Roberta Zanette

"In 2009, I graduated in Industrial Design at UniRitter (Porto Alegre, Brazil). In order to do my final project, I decided to draw packaging for jam and jellies, because these products are pretty popular not only in the south of Brazil, but also in many other places. I had two main goals with my project: to affect the environment as little as possible and to develop a product with easy access to a great number of people.

Concerning the environment goal, I decided to project a returnable packaging system. After being used, the packaging should go back to their factory, where they would be washed and potted again. In this system, it is not necessary neither to discard packaging nor to manufacture new ones. I chose glass as the packaging material because it is very resistant and it can be recycled without loosing any of its physical and chemical characteristics.

Regarding labeling, I proposed a clean layout, in contrast with many other brands. This characteristic can highlight the product in the retail store gondola. In order to create an attractive packaging, I chose white as the predominant color of the label, which was illustrated by José Lourenço Degani (architect and professor at UniRitter). In addition to this, I decided to show all the obligatory information on the cover, so the rest of the packaging is free to identify the product.

The result of my final project was a packaging system with three different sizes – 600g, 450g and 300g – all in glass format. They were drawn in a way that they could be nested in any order. This characteristic helps the packaging transportation and its stacking, because it decreases the product volume when the packages are empty.

I decided to use vacuum pressure in the closing system, so it is easy to open and close the packaging, and it is also good for the product conservation. Another important characteristic is that the sizes of the cover and the label are the same for the three different packaging sizes."

Designer: Roberta Zanette
Country: Brazil