Jul 28, 2010

Beauty'in



Design Agency: Interbrand Brazil Team
Country: Brazil




Beauty'in inaugurates a new segment in the Brazilian market

After the great success of the brand éh!, Cristiana Arcangeli reached Interbrand again with
a challenge: to create the first Brazilian brand that unites the pleasure of food, the healthy
aspects from the vitamins and the technology of cosmetics, the ‘aliméticos’.

As the concept of products that combine food and cosmetics was not known in Brazil,
Interbrand had the mission to create a brand that understands and educates the consumer
in order to bring to their life new routines and habits of health and beauty.
To better understand the behavior of the new consumer, more conscious and careful about
its choices, workshops were held with physicians, scientists, journalists and opinion leaders,
culminating in a great learning that guided the entire project: the external beauty is the
result of a good nutrition that has quality and is enjoyable.

A major market research with the collaboration of Interbrand offices in Japan, Paris, London
and New York was also extremely important to identify which products were most significant
to the lifestyle of the Brazilian, and also helped defining how the products should be
presented.

The construction of this strategic brand work began by defining the line up of products and
the creation of the brand name Beauty’in. The second step was to develop all shapes of
bottles and lids, followed by the creation of the brand identity and the labels.
Beauty Drink and Beauty Candy: choosing names for easy association generates almost
instant recognition of the product’s nature by its consumers. Labels texts illustrate everyday
situations of consumption and indicate the functional benefit of each variant. - Calories, +
health and beauty in every swig and every bite.

To match the performance of cosmetics with the pleasure of food, the visual identity
represents the functionality of the products on the illustrations of the letter B, of beauty.
Cells, ties, stylized waves and splashes come to life with color and shapes that suggest the
essence of beauty. Simplified tables, step-by-step instructions and informative graphic
interference teach the consumer to experience the ‘aliméticos’ in a quick and easy way.

A brand that is born big deserves a great launch event to match its height. Bringing
together a team of top professionals from diverse fields, a great show of music and theater
was attended by over 1500 people in São Paulo.

Beauty'in. The new brand that brings contemporary, practicality and a great innovation to
the market. Because beauty, comes first from within.

10 comments:

  1. I really liked the packages, but it should be in portuguese, because the most brazilian people doesn't speak english

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  2. @Fernanda Arantes: Good point. Americans like thinking the whole world is theirs.

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  3. @Janette @ Fernanda Arantes

    that's because Americans do run the world. fucking foreign idiots

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  4. It's great pics for packaging designing, i like your designs.Thanks for publish a amazing packaging style and designs.
    Consumer package design

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  5. Coast Highway, in memory of Casey’s time living in California. During his time in the United States, Casey worked for a trading company that imported from China.

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  6. Great consumer package design.The construction of this consumer package design began by defining the line up of products.Thanks for sharing this valuable information with us

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  7. Very good, every sentence is very classical, is worth to collect .

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  8. We are really grateful for your blog post.
    You will find a lot of approaches after visiting your post. Great work.

    ReplyDelete
  9. I think this is a beautifully designed and has many good ideas
    Dịch vụ cho thuê áo cưới

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  10. I actually enjoyed reading through this posting.Many thanks.

    ReplyDelete