Aug 26, 2010

New Pepsi Raw

"Pepsi Raw is PepsiCo's biggest innovation for 20 years. No pressure, then... in order to appeal to an adult, sophisticated, urban market interested in a premium and more natural product, we produced a pared-back, elemental identity for 'the naked cola'."

Design: Ziggurat Brands
Country: UK


  1. The design is very very attractive.

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