Aug 26, 2010
New Pepsi Raw
"Pepsi Raw is PepsiCo's biggest innovation for 20 years. No pressure, then... in order to appeal to an adult, sophisticated, urban market interested in a premium and more natural product, we produced a pared-back, elemental identity for 'the naked cola'."
Design: Ziggurat Brands
Country: UK
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Gosto desta linha da Pepsi.
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