Aug 19, 2010
Over the past 9 months we have spent a lot of time with the employees, roaster, and fans of One Village Coffee. One of our goals was to package the sentiments of "a village" into a customer experience. The bag was printed in white + two colors with a matte finish and gloss trapping over the logo. Because the budget didn't allow for more than one type of bag, a different label with a customized icon is used to identify each type of coffee.
Our hope is that the bag provides multiple touch points for customers who want to learn more about the company and get more involved. We are currently working on manifesting the "village" experience online, on university campuses, in grocery stores, and farmer's markets. "
Design: Able Design