New Caribou Coffee Packaging & Identity

"Caribou Coffee, the world’s second-largest coffee retailer gets a makeover from Colle+McVoy. The new look includes a new logo and branding elements that bring fresh energy and more “seize the day” to the existing tagline: Life is short. Stay awake for it. Beginning on March 1, the new look will be introduced via in-store elements such as napkins, cups, drink carriers, canteens and signage."

Agency: Colle+McVoy
Country: USA