Sidra – or sparkling apple cider wine – is the national drink of the Basque region in Spain. Its dramatic presentation is as appealing as its taste.Agency: Interbrand
Our client identified an opportunity to combine Chinese Shandong apples (a region famous for China’s best quality fruit) with the centuries-old tradition of sidra.
Because amber is often used in China to describe the color of wine and metaphorically, the preservation of memorable moments, we chose a word that translates to “Amber Joy” in Chinese. Our English naming recommendation, Ambre, is a European interpretation of amber. Together the two names emphasize the core essences of the brand: its golden color and sparkling personality.
The visual identity is a modern, three-dimensional presentation of the amber gem, stylized to appeal to Chinese tastes. The packaging leverages a traditional champagne bottle shape and further dramatizes Ambre’s golden color.
With a sparkling new package and a memorable new name, it’s time to pop the cork and celebrate!