"Do we need another packaging? If it’s not to improve what we already have, the answer is no. The last project in my packaging class was exploring new approaches and innovation in package designs and codes for basic products like honey in this example.
Here Simon Chénier is exploring functional, aesthetic and information design. The honey is identified with numbers related to its color. The elegant and decorative bottle is not aimed at "plastic teddy bear" clientele but more at those who are sensible about simplicity and beauty. The graphic design still refer in it’s own way to bees pattern. The cap is also a spreading stick allowing a full and complete experience of the product."
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