Mar 19, 2010

Champion Papers

"Ten years before the rise of the supermarket generic brand, Champion Papers produced these colorful packaging designs for a series of print advertisements.

This particular one appeared in a 1968 issue of CA Magazine (part of the Henry Wolf Collection), but was part of a long series promoting the Imagination line of papers, which was produced under the creative direction of James Miho. No explicit credit is given for the graphics here, but in this fecund period he worked with George Tscherny, Milton Glaser, Henry Wolf and others on elaborate promotional brochures, which won numerous awards in the industry."

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