Apr 13, 2010
"J&B create the nights with the Night Rock. J&B launches its new factual packaging of the bottle: The Night Rock. NoGoodIndustry Creative Agency (based in Paris, france) created this new packaging, that contains a 75cl J&B bottle. The plastic version is sold in the usual retail stores.
The limited edition version, was built on a volcanic rock: the obsidian, and was created in a very limited edition of 7 pieces/specimen."
Art Director: Grégory Jubé, Photographer: Cedric porchez
Agency: No Good Industry