"Space.NK.Men is a sub-brand of Space.NK, a leading luxury beauty retailer offering high quality products from a broad range of innovative international brands. Bibliothèque were responsible for providing an identity and packaging concept for a new Space.NK.Men store in Soho, London.
The design solution is intentionally minimal. Graph paper provides a technical visual language, suggesting a functional and practical grooming product appropriate to male consumers. The graph paper grid is applied across all touch points – from packaging and stationery to bags and
in-store displays. The incremental nature of the concept was ideal for presentation purposes, allowing staff to accurately position and caption products."
Agency: Bibliothèque
Country: UK
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