Mar 19, 2009

Agency Spotlight / Base Design

Fresh works from Base Design NY.

Heirderos Passanha is a oil available in Europe. Base Design collaborated with industrial designer Michael Young, to design the bottle. And Base handled the identity and graphics.

Women'secret is an underwear and loungewear company out of Spain. They have over 100 stores worldwide. Base worked with them on the naming, identity and packaging for their fragrance.

The packaging, 18 sku's worth, breaks most beauty industry rules. The project was killed when Fred Segal Beauty closed its doors and filed a lawsuit against Fred Segal.

Updated 03/24/09: New Images added:

Agency: Base Design
Country: USA