Jacqueline Evans

"The Jacqueline Evans story began in 1999 when Jacqueline first created customised skin care for a select group of clients when she worked as a naturopath in the United Kingdom. Since then, years of meticulous research have gone into product formulations. Products are based on the function of the ingredients and only the purest and highest grade natural and organic ingredients are used, including cold pressed oils, the best essential oils and beneficial levels of vitamins, minerals and herbals resulting in some of the most effective products in the world.

The amber glass used for all the packaging not only preserves the integrity of the contents better, it compliments the restrained typography and bold colour differentiation of the labels. The honesty and quality of this product is clearly communicated through a sense of nostalgia-induced trust. They just happen to look great all together on your bathroom shelf too!"

Design: Swear Words
Country: Australia

Silvana Coffee

"Silvana takes one Italian family’s coffee-making heritage, know-how and expertise and pours it all into a little cup of perfection. They source only the finest quality arabica beans and roast them fresh daily, as they have done for the past seventy years. It’s why baristas all over Australia demand Silvana.

The challenge was to create fresh new packaging without sacrificing any of Silvana’s provenance. And to make the most of the shelf space alongside coffee machines in cafés – Bomba recognises a ready-made billboard opportunity when it sees one.

Perfect for a splash of look-at-me colour, and the unique combination of high gloss and matt finishes – a first in coffee pouch packaging."

Agency: Studio Bomba
Country: Australia

Good Company

Good Company is a new coffee shop chain based in office building lobbies.

Agency: Landor Sydney
Country: Australia

A.O.

 Agency: Cowan Design
Country: Australia

Seriously Pink

"Seriously Pink is the first pink coloured liqueur to be made in Australia. Like an artist mixing paint, for the winemaker, achieving the right colour was just as important as the end result. Its first release completely sold out in just one month. "


Designer: Frank Aloi
Country: Australia

Farmer’s Union Milk

"A very graphic approach to early 1980s packaging design. Sourced from AdArt 5/86."

Designer: Jerome Gould

Via: Recollection

Byo

 "The aim was to create a unique gift to give our clients at Christmas and to act as a new business introduction. It needed to remind them of who we are and the long hours that we put into our work. It needed to feature all of our staff, reflect our creativity and sense of humor. The print run was 5000 labels.

We obtained high quality cleanskin wines and created our own labels. Each label was based on one staff member. It included a number of facial features and the client is encouraged to BYO - Build Their Own. The wine and the label is the perfect substitute for when the real thing cannot be there."

Agency: The Creative Method
Country: Australia

Via: TheDieline

Bloom, Skincare Range

About the illustrator: Kat Macleod’s collage ladies will inspire confusing feelings of wardrobe envy, even though they are drawings and not people. She finds fashion, textiles, new art supplies and old books inspiring. Her clients include Vogue Entertaining and Travel, Collette Dinnigan, Harper’s Bazaar, Madison and Frankie. She has also illustrated two books, Bird and The Cocktail Book. She enjoys hot chips, talking on the phone and her cat. She hopes to continue working with good people on beautifully designed illustration projects.

Illustrator: Kat Macleod
Illustrator's Agency: The Jacky Winter Group
Country: Australia

Shapes +

Designer: Magdalena Czarnecki
Country: Sweden, Australia
Related Post: This is Origami

Landmine Ketchup

"Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child's leg and the ketchup inside pours out like blood."

Agency: Publicis Mojo
Country: Australia

Via: TheDieline

This is Origami

"Empty paperbags, containing simple step by step instructions on how to fold the bag into an origami animal, in order to become a sustainable designer toy in paper. The cost of the bag is directed to the WWF to help save the endangered animal and it’s dying population. "

Designer: Magdalena Czarnecki
Country: Sweden, Australia

Pravda

Designer: Samantha Ziino
Country: Australia

Gelati Sky Packaging

Agency: Truly Deeply
Client: Gelati Sky
Country: Australia

Agency Spotlight / KSD

"KSD  is a small firm with big ideas. Our experienced team have a vast array of award winning projects under their belt ranging from one person consultancies to large multi national corporations. All designers work directly with the client to ensure one to one personalised service and direct communication towards creative excellence. Every project, client and market is unique and we have the ideas and experience to make a difference. We look forward to hearing from you."

Country: Australia

Many more images after the jump!

Strange little guy on a bottle: Nelson

Melbourne-based marketing communications agency Taboo Group in conjunction with creative Sydney-based duo Webuyyourkids (Sonny Day & Biddy Maroney) last year launched the new great beer called Nelson in Australia.

Here is a story about the exciting rebrand:
“It’s been a long time coming, but the Trial Brew, also known as Batch #15, has finally been dubbed and officially launched. Trial Brew began its life in a plain bottle appearing as a silent sponsor of music, fashion, and art events during the latter months of 2008. At these events, as well as through a website and special information postcard, we gathered feedback from creative types (approximately 1,000 of them) regarding the look, taste, and possible names for the beer. This information was then collated in a neatly labelled ring binder and sent to our brewers and various other important people. After analysing this information the educated types made a few minor changes to Trial Brew, resulting in the Nelson we see today.

Continue reading on PopSop

Agency: Taboo Group
Country: Australia
Via: PopSop

The Modern Flower Co

Agency: AFOM
Country: Australia

Evo Packaging

Evo is a hair care brand that has its own unique personality and culture, in stark contrast to an industry filled with ‘more of the same’ type approaches. Evo is cheeky, humorous and slightly twisted. The copywriting developed by David Kalusy and Mash seemed to sum up the brand personality so well that we decided to use this as the basis for the packaging, keeping it raw simple and letting the copy do all the talking.

The Evo packaging provided Mash with a Distinction Award at the 2008 AGDA National Biennial Awards.

Agency: Mash Design
Country: Australia

Agency spotlight / DOWdesign New Zealand

DOW is a design agency based in Auckland, New Zealand. DOWdesign have provided bottom-line profit to some of New Zealand and Australia's leading companies - building business through collabrative problem-solving, smart thinking and creative excellence.

Annie Dow, The director of DOWdesign says;

"Brand design is all about business and we are passionate about seeing our creative excellence deliver a healthy return on investment for our clients. Helping our clients understand that brand design is a critical part of business success is key - a successful brand is the cornerstone of future profitablity"

Agency: DOWdesign
Country: New Zealand