Henkell

Design: John Larigakis

Country: Canada

Belle & Elle Pharmacy

"Belle & Ella is a Vancouver-based boutique pharmacy catering exclusively to women. They offer personalized, discreet service and modern advice from the female perspective."

Design: Veronica Stark
Country: Canada

Valvoline oil t-shirt

Design: Eric Stevens
Client: Borders Perrin Norrander
Country: USA

826 Baltimore The Instant Heirloom Supply Co.

“At the Instant Heirloom Supply Company, we strive to bring significance and meaning into our customers’ relationship with objects. One needn’t spend an arm and a leg on a jewel encrusted pocketwatch or Civil War era push-broom to pass down to future generations; our Instant Heirlooms are mass produced, with the narrative included in our affordable prices.”

Design: Andy Mangold
Country: USA

Related post:  Monopoly Repackaging

Via The Dieline

Boots Original Beauty Formula

"This range celebrates 160th anniversary of Boots whole beauty heritage. Inspired by our research into Boots labels of 1880's, we created a 'modern-vintage' look that worked for the 21st century"

We designed each componenet with an individiual frame, typography and calligraphy on every item. We chose calligrapher Paul Antonio to create the handwritten text."

Design: Lilliesköld
Country: UK

Cruet & Whisk

Agency: Duffy & Partners
Country: USA

Images Via Allison Newhouse

Black Betty & Blonde Betty

Agency: Passport
Country: Australia

Full Throttle Drinks

Agency: Ptarmak
Country: USA

Quickoven

"Quickoven is a vending machine company that serves hot food in less than 90 seconds, around the clock. Since there is no human encounter involved, we decided to personalize the experience of ordering and receiving your meal. We did so by giving the machine and packaging a voice of it’s own, adding a bit of charm and humour to the process."

Agency: Milk
Country: Sweden

Starwood Hotels

Agency: Tank
Country: USA

Laura Secord

Agency: Red Rhino
Country: Canada

Classic Muscle

 "Research, concept, illustration, packaging, and naming for Classic Muscle, a dietary supplement for those in search of natrual brawn."

Designer: Kyle Fletcher
Country: USA

Delights of Sweden

"If you’ve got a crisp bread that actually’s got flavour, you’d be a fool not to put it in the heart of the brand strategy and packaging concept. So that’s exactly what design agency A-B-D did.

The task of creating a new brand in one of the most traditional categories in the Swedish food markets isn’t that easy. Especially not when the world leader is Swedish with nearly 70 % of the market and Swedes eat more crisp bread then any one else, making it as Swedish as IKEA and the traditional design nothing you muck about with.

– We had a discussion about weather to just make a modernised version of the traditional design, but with a true challenger like this we had to make consumers take notice even if they weren’t looking. We had to puncture that autopilot that made them buy the same traditional woodlike flavourless bread every day and focus on the core idea of the product. The flavor. Says Design Director and founder Fredrik Bengtsson

Instead of making a coherent brand name for the different flavours A-B-D therefore made the flavour the most prominent part of the packaging. Brand recognition thereby is based not on the company name but by the bold numbers on the front of the packaging, which automatically puts the flavour at the core of the brand. This need to stand out is also evident in the colours that create a rainbow on the shelves.

– The brand isn’t just about the numbers and the colours. We’ve also worked a lot with the tone of voice creating different characters with their own story related to each flavour. We want people to smile when they pick it up. Put a little heart in to it and make it about something else than just the numbers, says Fredriks Bengtsson."

Agency: A-B-D
Country: Sweden

New Sheridan Hotel Branding

Agency: Urban Influence
Country: USA

Via Designworklife

Botanical Bakery

“Creating the lips out of a leaf was the perfect match, since the lips, like lipstick, can change with each flavor as the lips ‘announce’ the flavors to the customer. The ‘grinning leaf lips’ with the tag line ‘Natural. Delectable. Unapologetic.’ is a match made in heaven.”

Agency:  DBD International
Country: USA

Schwinn

"There aren't many brands out there as classically American as Schwinn. It evokes instant nostalgia, conjuring dreamy childhood memories of adventures down suburban cul-de-sacs. As well as the bicycles it is so well known for, Schwinn also sells a complete range of parts and accessories.

Unfortunately, the packaging on these items was letting the brand down, with its uninspiring look and feel. In shades of grey, black and red and with little useful information for the consumer, the packaging lacked personality. Capsule welcomed the challenge, and we were excited to help the packaging reflect the brand's special kind of je ne sais quoi.

Planning any change to such a beloved national icon must be carried out with extreme caution, since consumers often don't respond well to dramatic evolutions. Our design team began by creating four mood boards, drawing inspiration from a huge variety of sources, with each reflecting a very distinct look and feel. While it can be difficult to articulate the more intangible aspects of a creative vision, the mood boards enabled Schwinn to understand and spend time with each possible direction.

Once packaging concepts were created, Capsule tested these among consumers. We spent significant time with each participant in the biking aisles to enable us to truly understand the many factors affecting the purchasing process and the overall experience in the aisle. We also came away with an astounding picture of the perceptions of the Schwinn brand. It was compared with brand behemoths like Coca-Cola and Levi, and that's when we realized just how much America loves Schwinn.

As the project moved into implementation, the sixty plus products were carefully evaluated from a packaging standpoint to ensure the use of environmentally friendly materials, reduced footprints, and overall package durability. A consistent billboard effect was created with the use of the Schwinn quality seal and script wordmark, color palette, star pattern, and bold typography treatment. It leverages the brand's vibe of classic Americana with a contemporary spin on a decidedly retro look. These brand elements create a strong presence in the aisle and allow for easy navigation to find the product and features the consumer is looking for."

Agency: Capsule
Country: USA

Joanna Vargas Salon

"We just completed this brand makeover for what many consider New York City’s best skincare facial expert for celebrities. How to convey the caliber of her service? By creating a branding system and brand identity that uses the texture and materials of the stationery to do the unexpected. After all, the salon’s clients come for that, so shouldn’t the salon’s brand rise up to that standard?

“This uses foils and a very intricate embossing/debossing technique and design that would create one effect one side and another on the backside of the card since we laminated two sheets together to create this effect. The front side uses Gmund stock from Germany (the debossed side) and the backside uses Mohawk (where the embossed treatment comes to life). Numerous pressures and depths were tested to get the exact right effect and the elegance desired,” states David Brier, Chief Gravity Defyer.

The design, logo, concept, hand-lettering and “filigree” are by David Brier of DBD International, who counts Estee Lauder and Revlon amongst the firm’s client list."

Agency: RisingAboveTheNoise
Country: USA

Fling Chocolate

Designer: Anchalee Chambundabongse
Country: USA

Via: Designworklife

Can of Inspiration

Can of Inspiration

"The kind of doing we do is as limitless as the human imagination. An idea can be artful or practical, commercial or cultural. It might lead to a better mousetrap or transcend all previous human experience. Good ideas are precious things, The Department of Doing is here to make it happen.

Directions: Add 1% invisible inspiration to 99% perspiration for the original, Thomas Edison inspired formula - and get the job done! Once opened, content will infuse the local atmosphere. Caution required in confined spaces to avoid over-stimulation. Invisible inspiration from the Department of Doing is the finest you can buy and limited production. Use sparingly."

Agency: Departmentofdoing
Country: New Zealand

Chocolate Research Facility

"Consider it a world’s first: Chocolate bars offered in 100 different flavours. If you are in search of the yummiest and widest range of chocolates, start at the Chocolate Research Facility. Conceptualized by a serious chocolate lover, this new brand and concept boutique-cum-cafe located at Millenia Walk, draws focus to chocolates - both in taste and packaging. We put on our creative hats and taste buds to the test in this year-long project."

Agency: Asylum
Coumtry: Singapore