Pierini Partners designed Beck´s global packaging.
"After having competed against other European agencies, Adrián Pierini’s design was chosen by Anheuser Busch InBev marketing team from Belgium, to modernize the packaging.
Born in 1873 in Bremen, Germany, Beck’s mixes internationality and tradition, qualities that helped the beer to become the number one selling export beer.
The new layout highlights the visual elements that are a brand emblem, such as the key icon, phrases about its origin, medals, and its characteristic colors, red and black. All these were simplified and applied on a metalized support which adds modernity and freshness.
One of the most emphasizing details in the new packaging is the raise in the logo and icon importance. The icon was placed in the upper part in order to glorify the brand identity, which has been a synonym of quality and beer expertise for over a century.
Agency: Pierini Partners
Country: Argentina
