&Co

"&Co represents simplicity – of purpose, provenance and production. The winery produces a single exceptional estate wine each season. To emphasise this we've pared the identity back to a black and white palette. We've made a feature of the type, letting it 'speak' to the customer. &Co breaks convention with more traditional looking wine brands, topped off with the uniquely cool closure of a crown seal, we're not at all upset that once opened we have to drink the whole bottle."

Design: Inhouse
Country: New Zealand

Kapiti

Design: DOWdesign
Country: New Zealand

Caravan

"London calling... Identity design for new London Roastery, Bar & Restaurant — Caravan. They roast their own coffee on site, the food is universal, inspired by the flavours of the world — and it’s all cooked by Miles Kirby, former Head Chef of The Providores. Caravan is contemporary with a nod to the values of a hand-made artisan history. Black thermo ink on a lush matt stock makes for a trailer full of happiness."

Design: Inhouse
Country: New Zealand

Can of Inspiration

Can of Inspiration

"The kind of doing we do is as limitless as the human imagination. An idea can be artful or practical, commercial or cultural. It might lead to a better mousetrap or transcend all previous human experience. Good ideas are precious things, The Department of Doing is here to make it happen.

Directions: Add 1% invisible inspiration to 99% perspiration for the original, Thomas Edison inspired formula - and get the job done! Once opened, content will infuse the local atmosphere. Caution required in confined spaces to avoid over-stimulation. Invisible inspiration from the Department of Doing is the finest you can buy and limited production. Use sparingly."

Agency: Departmentofdoing
Country: New Zealand

Export 33 Beer

Agency: DOWdesign
Country: New Zealand

Living Nature

"Living Nature had the product and the "natural" credentials, but the original look was too earthy and health shop. To compete on the world stage it had to look outstanding. This challenger brand needed to disrupt the skincare sector.

DOW dialed up the sophistication, gave it a Kiwi flavour, without the cliche, and that, combined with 100% recyclable packaging, enhanced its consumer desirability. The success is not only the key retail distribution, but also the price premium is able to sustain."

Agency: DOWdesign
Country: New Zealand

Fresh'n Fruity

Agency: DOW
Client: Fonterra / Fresh'n Fruity
Country: New Zealand

Related Post: Agency spotlight / DOWdesign New Zealand

Arano Kumeu New Zealand

Agency: DOWdesign
Country: New Zealand

Agency spotlight / DOWdesign New Zealand

DOW is a design agency based in Auckland, New Zealand. DOWdesign have provided bottom-line profit to some of New Zealand and Australia's leading companies - building business through collabrative problem-solving, smart thinking and creative excellence.

Annie Dow, The director of DOWdesign says;

"Brand design is all about business and we are passionate about seeing our creative excellence deliver a healthy return on investment for our clients. Helping our clients understand that brand design is a critical part of business success is key - a successful brand is the cornerstone of future profitablity"

Agency: DOWdesign
Country: New Zealand