Easter Eggs for Nestle Classic

Designer: Anna Anjos
Country: Brazil

Via Ventriloque

Metal Gear Solid

"A nice, sturdy box highlights this deluxe, collector’s-edition packaging for the Metal Gear Solid video game series. The focus of this project was to cast off the garish existing anime-styled artwork in favor of a more tasteful approach built around the aesthetic appeal of a military survival kit. The kit includes game discs as rations, game manuals as a mission brief, a memory card as cigarettes, and a customized dog tag."

Designer: Cody Boehmig
Country: USA

Rellana Woolly Heads

The Task: A highly cost-effective promotion for Rellana Hair - a range of fringed yarn - that had the potential to convince wool buyers directly at the various points of sale.

The Idea: In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. The packaging therefore communicated the main use of the yarn: it is perfect for scarves and hats.

The Result: Sales figures and even orders over the web rose in such a way that promotion was successfully extended for another 6 weeks.

Agency: Ogilvy & Mather
Country: Germany

Via: Ads of the world