Valvoline oil t-shirt

Design: Eric Stevens
Client: Borders Perrin Norrander
Country: USA

Emma Hedlund

Design: Elin Svensson
Country: UK

Boots Original Beauty Formula

"This range celebrates 160th anniversary of Boots whole beauty heritage. Inspired by our research into Boots labels of 1880's, we created a 'modern-vintage' look that worked for the 21st century"

We designed each componenet with an individiual frame, typography and calligraphy on every item. We chose calligrapher Paul Antonio to create the handwritten text."

Design: Lilliesköld
Country: UK

NIke "LT" 1/1 Kicks

"Jason Murphy of the Nike Football side did a special project of a pair of shoes in a custom box for LaDainian Tomlinson, who is one of the top Running Backs in the NFL and a key player for the San Diego Chargers. This show, box & book were presented to LT at the Nike Campus & was well recieved. Hydro74 supplied all the art."

Agency: Hydro74
Country: USA

Via CR8ID

Full Throttle Drinks

Agency: Ptarmak
Country: USA

Puma and Yves Behar's new Green Shoebox Packaging

"It's hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand's supply chain—saving millions in electricity, fuel, and water.

"Rethinking the shoebox is an incredibly complex problem, and the cost of cardboard and the printing waste are huge, given that 80M are shipped from China each year," Béhar tells FastCompany.com. "Cargo holds in the ships can reach temperatures of 110 degrees for weeks on end, so packaging becomes an enormous problem. This solution protects the shoes, and helps stores to stock them, while saving huge costs in materials."

After spending 21 months studying box fabrication and shipping, Fuseproject realized that any improvement to that already lean system would merely be incremental. So instead, the "clever little bag" combines the two packaging components of any shoe sale—the bag and the box—with high-tech ingenuity.

The bag tightly wraps an interior cardboard scaffolding—giving it shape and reducing cardboard use by 65%. Moreover, without that shiny box exterior, there's no laminated cardboard (which interferes with recycling). There's no tissue paper inside. And there's no throw-away plastic bag. The bag itself is made of recycled PET, and it's non-woven—woven fibers increase density and materials use—and stitched with heat, so that it's less manufacturing intensive.

The impact: Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.

The roll-out is planned for next year. After that? Hopefully, the design will become ubiquitous."

Via: TheDieline

New Sheridan Hotel Branding

Agency: Urban Influence
Country: USA

Via Designworklife

Schwinn

"There aren't many brands out there as classically American as Schwinn. It evokes instant nostalgia, conjuring dreamy childhood memories of adventures down suburban cul-de-sacs. As well as the bicycles it is so well known for, Schwinn also sells a complete range of parts and accessories.

Unfortunately, the packaging on these items was letting the brand down, with its uninspiring look and feel. In shades of grey, black and red and with little useful information for the consumer, the packaging lacked personality. Capsule welcomed the challenge, and we were excited to help the packaging reflect the brand's special kind of je ne sais quoi.

Planning any change to such a beloved national icon must be carried out with extreme caution, since consumers often don't respond well to dramatic evolutions. Our design team began by creating four mood boards, drawing inspiration from a huge variety of sources, with each reflecting a very distinct look and feel. While it can be difficult to articulate the more intangible aspects of a creative vision, the mood boards enabled Schwinn to understand and spend time with each possible direction.

Once packaging concepts were created, Capsule tested these among consumers. We spent significant time with each participant in the biking aisles to enable us to truly understand the many factors affecting the purchasing process and the overall experience in the aisle. We also came away with an astounding picture of the perceptions of the Schwinn brand. It was compared with brand behemoths like Coca-Cola and Levi, and that's when we realized just how much America loves Schwinn.

As the project moved into implementation, the sixty plus products were carefully evaluated from a packaging standpoint to ensure the use of environmentally friendly materials, reduced footprints, and overall package durability. A consistent billboard effect was created with the use of the Schwinn quality seal and script wordmark, color palette, star pattern, and bold typography treatment. It leverages the brand's vibe of classic Americana with a contemporary spin on a decidedly retro look. These brand elements create a strong presence in the aisle and allow for easy navigation to find the product and features the consumer is looking for."

Agency: Capsule
Country: USA

Student Work / Lee Coren

"Laundry detergent packaging concept, designed for a class assignment under the "One of many" idea, so you can take home not just a box, but a part of an experience. 

This great laundry detergent is to be sold on those every-day laundromats, designed for young, fun-loving, mess-making kind of people, living on their own.

The concept is "Clean Clothes For Dirty People" - inspired by the washing machine drum structure, soap bubbles, new found sexy chic of laundromat and urban living."

Designer: Lee Coren
Country: Israel

Joanna Vargas Salon

"We just completed this brand makeover for what many consider New York City’s best skincare facial expert for celebrities. How to convey the caliber of her service? By creating a branding system and brand identity that uses the texture and materials of the stationery to do the unexpected. After all, the salon’s clients come for that, so shouldn’t the salon’s brand rise up to that standard?

“This uses foils and a very intricate embossing/debossing technique and design that would create one effect one side and another on the backside of the card since we laminated two sheets together to create this effect. The front side uses Gmund stock from Germany (the debossed side) and the backside uses Mohawk (where the embossed treatment comes to life). Numerous pressures and depths were tested to get the exact right effect and the elegance desired,” states David Brier, Chief Gravity Defyer.

The design, logo, concept, hand-lettering and “filigree” are by David Brier of DBD International, who counts Estee Lauder and Revlon amongst the firm’s client list."

Agency: RisingAboveTheNoise
Country: USA

Fleriana

Agency: Mouse
Country: Greece

Via: Say hi to design

Biker's band

Designer: Danial Blackman
Country: Canada

Delicia

Agency: Avant
Country: Argentina

Olive and Myrtle Bags

Tote bag designs for sustainable design shop Olive and Myrtle. Designed by Lab Partners.

Country: USA

Designer Spotlight / Caleb Owen Everitt

Designer: Caleb Owen Everitt
Country: USA

Paul Smith for Evian

Country: UK
Via: Paul Smith Blog

The Angry Handbag

"When you forget your handbag open, you won't be able to see what's happening because you don't even know about it! You forget your handbag open and it, in addition to carrying your stuff, doesn't neglect its responsibility to warn the thief. Wouldn't it be great without you knowing this?"

Designer: Cansu Cender
Country: Turkey

Green Rebel

“We love fashion and beauty, but also want to make the world a prettier place by giving back and being green. Rebel Green was born out of that determination: to design chic, edgy, rebellious and eco-friendly designs for men, women and children. From totes and produce bags so cool and convenient you’ll want to make additional trips to the store just to show them off, to safe for your family lunch boxes, to the hippest organic cotton tees we’ve ever seen”

Product Website: Rebelgreen.com
Country: USA

The Manual Co. Boxes

Designer: Peter Gregson
Client: The Manual Co.
Country: Serbia

Agency Spotlight / DYHR.Hagen

DYHR.Hagen is a design agency that focuses on fashion and lifestyle. DYHR.Hagen's services include graphic design, marketing and publication. Their main professional competencies are corporate identity projects, packaging design, image campaings and custom publication.

DYHR.Hagen was founded in 2002 by partners Lars Dyhr and Peter hagen. The agency based in Copenhagen, Denmark.

Agency: DYHR.Hagen
Country: Denmark