Apr 30, 2010

Classic Muscle

 "Research, concept, illustration, packaging, and naming for Classic Muscle, a dietary supplement for those in search of natrual brawn."

Designer: Kyle Fletcher
Country: USA

Pome Green Tea

"DDC Creative Lab agency designed bottle shape and visual solution for a new product of BevMarketing Group Inc – the cold green tea containing pomegranate juice PomeGreen Tea. 

The task of the agency was to create a package design, emphasizing naturalness, authenticity and individuality of the product, with reference to the traditional Eastern style.

The agency developed a low bottle, covered with shrink wrap and visual solution in fresh and emotional oriental style. Key design elements include painting, stylized traditional Chinese watercolor, juicy colors, folk motifs and Chinese calligraphy.

The work has entered a short-list of Identity: Best of the Best 2010 in the "Packaging Design" category."

Agency: DDC Creative Lab
Country: Russia

Adobe CS5 Packaging

More images after the jump!

Apr 29, 2010

Delights of Sweden

"If you’ve got a crisp bread that actually’s got flavour, you’d be a fool not to put it in the heart of the brand strategy and packaging concept. So that’s exactly what design agency A-B-D did.

The task of creating a new brand in one of the most traditional categories in the Swedish food markets isn’t that easy. Especially not when the world leader is Swedish with nearly 70 % of the market and Swedes eat more crisp bread then any one else, making it as Swedish as IKEA and the traditional design nothing you muck about with.

– We had a discussion about weather to just make a modernised version of the traditional design, but with a true challenger like this we had to make consumers take notice even if they weren’t looking. We had to puncture that autopilot that made them buy the same traditional woodlike flavourless bread every day and focus on the core idea of the product. The flavor. Says Design Director and founder Fredrik Bengtsson

Instead of making a coherent brand name for the different flavours A-B-D therefore made the flavour the most prominent part of the packaging. Brand recognition thereby is based not on the company name but by the bold numbers on the front of the packaging, which automatically puts the flavour at the core of the brand. This need to stand out is also evident in the colours that create a rainbow on the shelves.

– The brand isn’t just about the numbers and the colours. We’ve also worked a lot with the tone of voice creating different characters with their own story related to each flavour. We want people to smile when they pick it up. Put a little heart in to it and make it about something else than just the numbers, says Fredriks Bengtsson."

Agency: A-B-D
Country: Sweden

Apr 27, 2010

Good Company

Good Company is a new coffee shop chain based in office building lobbies.

Agency: Landor Sydney
Country: Australia

Apr 26, 2010


"Talking helped Future Cosmetics define and create this new brand: young, trendy, fresh and professional. The color variety was a key element of the product line. The simplicity of the packaging design reflects this, and supports the visual impact at the point of sale."

Agency: Talking Studio
Country: Spain

Yarmarka Café

Agency: KIAN
Country: Russia

Apr 23, 2010

Hermès Voyage d'Hermès

Voyage d'Hermès


"John Rushworth and Daniel Weil have designed the branding and packaging for All We Know, a new range of baby toiletries for Mothercare. The creation of a coherent and focused sub-brand enables Mothercare to draw on its reputation as a trusted brand whilst adding new elements that help to differentiate these products from the competition. The All We Know range contains natural extracts, is suitable from birth and has been tested by a panel of midwives.

The sub-brand is built around the name All We Know and is supported through the label copy, which gives clear information to the customer in a knowledgeable and calm tone of voice. All We Know label designs include the Mothercare symbol and name as the primary brand identifiers.

The range packaging has been specifically designed with a number of outstanding features. The bottle is very distinctive, as it represents part of the ‘m’ in the Mothercare symbol. The curved face fits in the hand, the flat end allows it to rest horizontally, practical for use in the bath, and the bottle is designed to be opened with one hand. When almost empty it can be turned on its head in order to get out the last drops. From the perspective of the retailer the bottle stacks easily and stands out on in-store shelf displays.

The range launched early this year and is now available worldwide."

Agency: Pentagram
Country: USA

Apr 22, 2010

Puma and Yves Behar's new Green Shoebox Packaging

"It's hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand's supply chain—saving millions in electricity, fuel, and water.

"Rethinking the shoebox is an incredibly complex problem, and the cost of cardboard and the printing waste are huge, given that 80M are shipped from China each year," Béhar tells FastCompany.com. "Cargo holds in the ships can reach temperatures of 110 degrees for weeks on end, so packaging becomes an enormous problem. This solution protects the shoes, and helps stores to stock them, while saving huge costs in materials."

After spending 21 months studying box fabrication and shipping, Fuseproject realized that any improvement to that already lean system would merely be incremental. So instead, the "clever little bag" combines the two packaging components of any shoe sale—the bag and the box—with high-tech ingenuity.

The bag tightly wraps an interior cardboard scaffolding—giving it shape and reducing cardboard use by 65%. Moreover, without that shiny box exterior, there's no laminated cardboard (which interferes with recycling). There's no tissue paper inside. And there's no throw-away plastic bag. The bag itself is made of recycled PET, and it's non-woven—woven fibers increase density and materials use—and stitched with heat, so that it's less manufacturing intensive.

The impact: Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.

The roll-out is planned for next year. After that? Hopefully, the design will become ubiquitous."

Via: TheDieline

Apr 21, 2010

Cafe Di Napoli

"While at Fame Retail, I was asked to take a look at redesigning a local restaurant named Cafe Di Napoli. Serving traditional pizza, pasta, salads and other options, Cafe Di Napoli is the oldest Italian restaurant in the twin cities. After moving from its original location, the restaurant wanted to rebrand themselves as more of a quick lunch option for skyway travellers rather than a full service sit-down experience."

Designer: Gregory Hubacek
Country: USA

Apr 19, 2010

Schroeder Milk

“We designed a completely new look for Schroeder, one that communicated on three levels. The first level is a clean, white opaque package that communicated a European sophistication. The next level is the use of the words One, Two, Whole, and Skim each scaled reflect the fat level of the milk, The last is the use of rotating, esoteric phrases that spoke to consumers in an anti-marketing language. Phrases like for dreamers and optimists and for those who fall somewhere in between. The early results speak for themselves. Schroeder saw a sustained 15% increase in distribution due to their new packaging and 22% increase in sales of milk during a recessionary economy.”

Agency: Capsule
Country: USA

Sierra Mist Redesign

"Pepsi has recently unveiled the new logo and packaging for their Sierra Mist brand—the lesser known ‘uncola.’

The lemon-lime-flavored soft drink has sure seen its fair share of brand makeovers during its relatively short ten year existence. Interestingly, the latest comes less than a year and a half after the previous attempt—which was launched alongside Pepsi’s infamous refresh and Tropicana flop (all designed by New York’s Arnell)."

Via Idsgn

Apr 18, 2010

Botanical Bakery

“Creating the lips out of a leaf was the perfect match, since the lips, like lipstick, can change with each flavor as the lips ‘announce’ the flavors to the customer. The ‘grinning leaf lips’ with the tag line ‘Natural. Delectable. Unapologetic.’ is a match made in heaven.”

Agency:  DBD International
Country: USA

Apr 17, 2010

Caldrea Field Notes

"Longtime icons of design and style for the home, Caldrea, asked us to concept designs for an exclusive line of Caldrea products within Target stores. Starting from scratch, we developed a name (Field Notes) that led the concept into a set of 5 science inspired icons - one for each scent. The icons use varied line weights and modern shapes found in nature paired with a numbering system that suggests textbook diagrams. These icons are paired with intricate single line weight patterns, making the packaging feel modern and unique. Varied color palettes provide each item with its own identity while the collection stands out within the busy retail environment."

Agency: EightHourDay
Country: USA

Apr 16, 2010

Metal Gear Solid

"A nice, sturdy box highlights this deluxe, collector’s-edition packaging for the Metal Gear Solid video game series. The focus of this project was to cast off the garish existing anime-styled artwork in favor of a more tasteful approach built around the aesthetic appeal of a military survival kit. The kit includes game discs as rations, game manuals as a mission brief, a memory card as cigarettes, and a customized dog tag."

Designer: Cody Boehmig
Country: USA


"There aren't many brands out there as classically American as Schwinn. It evokes instant nostalgia, conjuring dreamy childhood memories of adventures down suburban cul-de-sacs. As well as the bicycles it is so well known for, Schwinn also sells a complete range of parts and accessories.

Unfortunately, the packaging on these items was letting the brand down, with its uninspiring look and feel. In shades of grey, black and red and with little useful information for the consumer, the packaging lacked personality. Capsule welcomed the challenge, and we were excited to help the packaging reflect the brand's special kind of je ne sais quoi.

Planning any change to such a beloved national icon must be carried out with extreme caution, since consumers often don't respond well to dramatic evolutions. Our design team began by creating four mood boards, drawing inspiration from a huge variety of sources, with each reflecting a very distinct look and feel. While it can be difficult to articulate the more intangible aspects of a creative vision, the mood boards enabled Schwinn to understand and spend time with each possible direction.

Once packaging concepts were created, Capsule tested these among consumers. We spent significant time with each participant in the biking aisles to enable us to truly understand the many factors affecting the purchasing process and the overall experience in the aisle. We also came away with an astounding picture of the perceptions of the Schwinn brand. It was compared with brand behemoths like Coca-Cola and Levi, and that's when we realized just how much America loves Schwinn.

As the project moved into implementation, the sixty plus products were carefully evaluated from a packaging standpoint to ensure the use of environmentally friendly materials, reduced footprints, and overall package durability. A consistent billboard effect was created with the use of the Schwinn quality seal and script wordmark, color palette, star pattern, and bold typography treatment. It leverages the brand's vibe of classic Americana with a contemporary spin on a decidedly retro look. These brand elements create a strong presence in the aisle and allow for easy navigation to find the product and features the consumer is looking for."

Agency: Capsule
Country: USA

Apr 13, 2010

J&B The Night Rock

"J&B create the nights with the Night Rock. J&B launches its new factual packaging of the bottle: The Night Rock. NoGoodIndustry Creative Agency (based in Paris, france) created this new packaging, that contains a 75cl J&B bottle. The plastic version is sold in the usual retail stores.

The limited edition version, was built on a volcanic rock: the obsidian, and was created in a very limited edition of 7 pieces/specimen."

Art Director: Grégory Jubé, Photographer: Cedric porchez

Agency: No Good Industry
Country: France

Apr 9, 2010

Solberg & Hansen Coffee

Agency: Anti
Country: Norway

Via Playmedesign

Belly Sutra

"A line of organic scrubs that invigorates  and smoothes the skin, specifically formulated to be safely used during pregnancy."

Designer: Lisa Llanes
Country: USA

Apr 8, 2010

Jamie Oliver

"Pearlfisher has redesigned the complete Jamie Oliver retail masterbrand range creating new identities for both the mainstream and specialists markets. The redesigned product ranges include food, cook and kitchenware, crockery, outdoor entertaining and gifting.

Guy Mottershead Executive Director Fresh Retail Ventures Limited commented, “The range has grown at a phenomenal rate and we needed to update the design in line with this. It’s been great for Jamie himself to be so hands-on with the product and packaging development and for us all to once again work with the team at Pearlfisher to bring the spirit of the brand to life.”

Pearlfisher Creative Director Natalie Chung, said, “The brand captures the character of Jamie Oliver which is real, playful and imaginative and this is reflected in the new ‘Keep it simple’ strapline for the mass retailers and the ‘Get Inspired’ strapline for the department stores and independent cookshops.

The new design reflects the evolution of the brand and the strength and stature of the Jamie Oliver personality with a change to the tone of voice used in pack copy and the introduction of a new brand marque.”

The new look Jamie Oliver brand will be available from April in the UK and International markets."

Agency: Pearlfisher
Country: UK


 Agency: Cowan Design
Country: Australia

Apr 7, 2010

Karl Lagerfeld Coca-Cola Light Bottle

"Coca-Coca Light the Lagerfeld way! This favorite drink of women has called upon the genius of Karl Lagerfeld to dress the Coca-Cola light aluminum bottle. The designer affixes his style and his famous silhouette on the bottle and delivers an exclusive creation with chic lines and also a unique box in limited edition, accompanied with a bottle-opener discreetly hidden in a drawer. The Coca-Cola light box by Karl Lagerfeld is the must-have of the season! On preview from April 24th !"

Via Juliapetit, Colette

See all Coke Designs on PackagingWorld!

Apr 6, 2010

Vertical for men

"Clean lines, natural wood, matte silver and a bright pop of color, the overall look and feel of the cologne bottle was inspired by modern Architecture and Danish design. A semi-transparent green piece is inset into the wooden cap. Tooled glass bottle has thin raised lines wrapped around all four sides. Accompanying products to the cologne, the wash and after shave bottle use stock components chosen for their masculine and modern feel."

Designer: Elizabeth Linde
Country: USA

Student Work / Roberta Zanette

"In 2009, I graduated in Industrial Design at UniRitter (Porto Alegre, Brazil). In order to do my final project, I decided to draw packaging for jam and jellies, because these products are pretty popular not only in the south of Brazil, but also in many other places. I had two main goals with my project: to affect the environment as little as possible and to develop a product with easy access to a great number of people.

Concerning the environment goal, I decided to project a returnable packaging system. After being used, the packaging should go back to their factory, where they would be washed and potted again. In this system, it is not necessary neither to discard packaging nor to manufacture new ones. I chose glass as the packaging material because it is very resistant and it can be recycled without loosing any of its physical and chemical characteristics.

Regarding labeling, I proposed a clean layout, in contrast with many other brands. This characteristic can highlight the product in the retail store gondola. In order to create an attractive packaging, I chose white as the predominant color of the label, which was illustrated by José Lourenço Degani (architect and professor at UniRitter). In addition to this, I decided to show all the obligatory information on the cover, so the rest of the packaging is free to identify the product.

The result of my final project was a packaging system with three different sizes – 600g, 450g and 300g – all in glass format. They were drawn in a way that they could be nested in any order. This characteristic helps the packaging transportation and its stacking, because it decreases the product volume when the packages are empty.

I decided to use vacuum pressure in the closing system, so it is easy to open and close the packaging, and it is also good for the product conservation. Another important characteristic is that the sizes of the cover and the label are the same for the three different packaging sizes."

Designer: Roberta Zanette
Country: Brazil

Swiss Milk

"Milk packaging design based on the Swiss International Style."

Designer: Arantxa Reus
Country: Switzerland

Apr 5, 2010

Boxed Water

“What is this?” you ask.  “Bottled water in a box?”  Nope.  It’s boxed water, and it’s brilliant!  With 90% of the container coming from renewable resources and 20% of their profits reinvested in clean water and sustainable forestation initiatives, it seems like they’re living up to their claim).  Boxed Water is a much needed breath of fresh air in a world littered with plastic bottles saying the same thing the same way (i.e. Mountains and rivers on clear plastic containers that will exist long after we’ve turned to dust).  A great piece of design.  Did I mention they’re out of Grand Rapids.  Could it get any better?

Country: USA

Via Joyandrevolution

Mew Milk

“Mew is the cereal milk with original flavors, cookies’n cream and rum raisin. It targets at young jobbers and college students who are out-going, intellectual, and ambitious. The packaging does not only communicate the flavours, but also reflect our target’s attitude.”

Agency: Subconscious Co
Country: Thailand

Slim Chips

"Slim Chips are good and they contain no calories. Instead of getting fat you can now eat paper with different flavors. It's like eating tasty air. The Slim Chips are made out of edible paper and pure organic tastes."

Designer: Hafsteinn Juliusson
Country: Italy

Via Sofia Erixson Blog

Apr 3, 2010

iCade, iPad Arcade Cabinet

"Easily the best April Fool’s joke of the day is ThinkGeek’s iCade for iPad. At a price of only 149 imaginary dollars"

Via Macenstein

Apr 1, 2010

Salve Water

"I will not spend the money for myself. I will rather spend it in special business on a no-profit-no-loss policy." – Muhammad Yunus

The quote from Professor Dr. Muhammad Yunus, a Nobel Prize laureate and the developer of the term "social business", summarizes well the process which guided the concept behind Salve ("Save" in portuguese), a product conceived and branded by À La Carte Design and developed in joint with Acqua Incorp.

We're living in an era in which philanthropy, eco-consciousness and well-being are increasingly present in each aspect of our daily lives. And the "Generation G" – G for "generosity" –, as pointed out by Trendwatching website, moves and is moved by this urge in doing the good, not only for the self, but for everyone else.
And is precisely in this desire to do the good that "Salve" makes a call, turning the simple act of buying a bottle of water into a collaborative movement that helps to transform lives.

The identity follows  this concept, of collectiveness, compounded by a mosaic of icons representing positive attitudes which, albeit small, form a greater picture; the importance of small acts that realize great things together.

And to kick off this project, Instituto Criar will be the first institution to be benefitted through the "Salve" water, with your donation. Take an action, take "Salve".

Agency: À La Carte Design
Country: Brazil

Student Work / Lee Coren

"Laundry detergent packaging concept, designed for a class assignment under the "One of many" idea, so you can take home not just a box, but a part of an experience. 

This great laundry detergent is to be sold on those every-day laundromats, designed for young, fun-loving, mess-making kind of people, living on their own.

The concept is "Clean Clothes For Dirty People" - inspired by the washing machine drum structure, soap bubbles, new found sexy chic of laundromat and urban living."

Designer: Lee Coren
Country: Israel