New Pepsi Raw

"Pepsi Raw is PepsiCo's biggest innovation for 20 years. No pressure, then... in order to appeal to an adult, sophisticated, urban market interested in a premium and more natural product, we produced a pared-back, elemental identity for 'the naked cola'."

Design: Ziggurat Brands
Country: UK

Milk for designers

Design: Darren Custance
Country: UK

Level Ground Trading

“Founded in 1997, Level Ground Trading of Victoria, BC is dedicated to trading fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. Level Ground selected Subplot Design to examine their brand and packaging system and help the company connect with a broader consumer audience.

The packaging platform takes the thought further: the producer is the real hero. Celebrated with intimate, inviting photography “in situ”, the farmers grace innovative zip-locking, authentic kraft bags, with a label that declares Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. From the most prevalent 300g bags, to 2lb club-store bags, 5lb coffee store “eco-cubes”, and 6 and 12-pack shipper displays, the brand comes alive consistently but with rich variation to tell the whole story of Level Ground.”

Agency: Subplot Design
Country: Canada

Belly Sutra

"A line of organic scrubs that invigorates  and smoothes the skin, specifically formulated to be safely used during pregnancy."

Designer: Lisa Llanes
Country: USA

Student Work / Lee Coren

"Laundry detergent packaging concept, designed for a class assignment under the "One of many" idea, so you can take home not just a box, but a part of an experience. 

This great laundry detergent is to be sold on those every-day laundromats, designed for young, fun-loving, mess-making kind of people, living on their own.

The concept is "Clean Clothes For Dirty People" - inspired by the washing machine drum structure, soap bubbles, new found sexy chic of laundromat and urban living."

Designer: Lee Coren
Country: Israel

Dsquared2 He Wood

 "Known for dressing the hottest artists and celebrities, designers Dean and Dan Caten are the driving force behind the uber-hip design house Dsquared². As twin brothers with the same vision, this talented duo strives to design cutting-edge pieces that make a statement on and off the runway. Their signature scents, however, take on a totally different approach. Meet He Wood and She Wood—the brand's debut fragrances inspired by the twin's love of nature from their homeland of Canada. These woodsy-inspired spritzes are artistically encased in show-stopping bottles adorned with a modern touch of their organic namesake, and each scent set apart with subtle differences: fresh notes for men, citrus top notes for women. Strong yet hardly overpowering, He Wood and She Wood make a subtle statement so your personal style shines through—exactly as the Caten twins intended"

Country: Canada

Delicia

Agency: Avant
Country: Argentina

Designer Spotlight / Caleb Owen Everitt

Designer: Caleb Owen Everitt
Country: USA

Burgopak

Burgopak has been awarded Design Company of the Year at the prestigious 2009 UK Packaging Awards. Competing against leading companies in the packaging and design sector, the prize was awarded by a panel of top independent judges.

Agency: Burgopak
Country: UK

Chicken Pecker

Agency: Commune
Country: Japan

Green Genius

Green Genius 100% recyclable  craft packaging 

Agency: Hub
Country: USA