Ampro Wine

"Our gift for our clients is a bottle of wine. The concept was to make the wine bottle our female messenger that sends the client our best wishes and also to make the cilent smile. The solution for the funny part of the gift was to make the label go down to see what's behind: Everybody is sure to see some breast, but, instead of breasts they find two new born baby. The title of this work is HOt HOt HOt(instead of Santa's HO HO HO)"

Design: Ampro Design SRL
Country: Romania

Yeni Raki - ilk hasat

"New limited edition Yeni Raki building on its core truth and making it more desirable to consumers in a modern context."

Design: Pearlfisher
Country: Turkey

Navarro Correas

Agency: La Cocina Identidad de Marcas
Client: DIAGEO
Country: Argentina

Heineken Icone Pure

Design: Ito Morabito
Country: France

Via Minimalissimo

Black Betty & Blonde Betty

Agency: Passport
Country: Australia

Beck Redesign

Pierini Partners designed Beck´s global packaging. 

"After having competed against other European agencies, Adrián Pierini’s design was chosen by Anheuser Busch InBev marketing team from Belgium, to modernize the packaging.

Born in 1873 in Bremen, Germany, Beck’s mixes internationality and tradition, qualities that helped the beer to become the number one selling export beer.

The new layout highlights the visual elements that are a brand emblem, such as the key icon, phrases about its origin, medals, and its characteristic colors, red and black. All these were simplified and applied on a metalized support which adds modernity and freshness.

One of the most emphasizing details in the new packaging is the raise in the logo and icon importance. The icon was placed in the upper part in order to glorify the brand identity, which has been a synonym of quality and beer expertise for over a century.

Agency: Pierini Partners
Country: Argentina

Votrys Gift boxes and winerack

"A series of boxes that contain one, two and three wine bottles each. Each box can accept two different sizes/forms of bottles of the same capacity. The three sizes are either combined together or separately and by stacking them a wine-rack is formed. Even a big wine-rack could be produced in this way. The shape of the box was chosen because it is sympathetic to the shape of the bottle and it also looks like a grape from one side when stack. The box has a handle and can be carried like a bag without the need for additional packaging. The use of Oak plywood as the main material was chosen because it makes references to the Oak barrels the wine matures in. The client logo appears on the box and on a label on the handle which also explains the concept and the way to reuse the box."

Agency: Athanasios Babalis
Country: Greece

Frutta

"Frutta is an exquisite blend of sweet liqueur wines infused with 100% natural fruit juices and extracts."

Agency: Versuspublicidad
Art Director: José Iriarte
Country: Spain

Merula

"70 kilometers outside the city of Barcelona is Alt Penedes, a region long renowned for its Catalan wines. In the village of Torrelles de Foix is a plot of grape-growing land known as Terrer de Sapera. From this land comes the new wine on the block, a merlot called Merula. The name Merula translates to blackbird in Latin—mirlo, also the source of the name of the merlot grape, whose deep wines are said to resemble the color of blackbird feathers.

We designed the label, capsule, and a six-bottle case for Merula. As it’s a new winery producing a grape not typical in Alt Penedes, we opted for a non-traditional approach. Building on the name Merula, we worked with illustrator Miguel Ordoñez to create friendly blackbird."

Agency: Base
Country: USA

La Maison Fontaine

"Early in 2009, Design Friendship were approached by Metropolitan Spirits and Pretty Green to help create a new spirit brand.

Twelve months on and we'd like to introduce La Maison Fontaine - an ultra premium artisan absinthe. Handcrafted amongst the beautiful Jura Mountains in Pontarlier France - a place renowned for its absinthe history. Distilled in the oldest absinthe stills in the world, using the finest ingredients and locally grown natural herbs, including Pontarlier Grande Absinthe.

The challenge was to create a brand identity that reflected the strong traditions of absinthe and the Pontarlier region, whilst positioning the aesthetic towards a more luxurious and contemporary style."

Agency: Design Friendship
Country:UK