Maison Orphee

Design: lg2boutique
Country: Canada

LA Organic Olive Oil

Design: Philippe Starck
Country: France

Jamie Oliver

"Pearlfisher has redesigned the complete Jamie Oliver retail masterbrand range creating new identities for both the mainstream and specialists markets. The redesigned product ranges include food, cook and kitchenware, crockery, outdoor entertaining and gifting.

Guy Mottershead Executive Director Fresh Retail Ventures Limited commented, “The range has grown at a phenomenal rate and we needed to update the design in line with this. It’s been great for Jamie himself to be so hands-on with the product and packaging development and for us all to once again work with the team at Pearlfisher to bring the spirit of the brand to life.”

Pearlfisher Creative Director Natalie Chung, said, “The brand captures the character of Jamie Oliver which is real, playful and imaginative and this is reflected in the new ‘Keep it simple’ strapline for the mass retailers and the ‘Get Inspired’ strapline for the department stores and independent cookshops.

The new design reflects the evolution of the brand and the strength and stature of the Jamie Oliver personality with a change to the tone of voice used in pack copy and the introduction of a new brand marque.”

The new look Jamie Oliver brand will be available from April in the UK and International markets."

Agency: Pearlfisher
Country: UK

Greek Oil

Agency: Mouse Graphics
Country: Greece
Related Post: Agency spotlight / Mouse Graphics

O de olivia

Agency: Dfraile
Country: Spain

Love Olive

Love Olive is a new brand for Ireland's biggest olive wholesaler, supplying the finest olives and Mediterranean foods to trade, and directly through their retail outlets. Belfast based design agency Sort named and created the brand, and have worked with Love Olive over the last year to build and support the business through design.

Agency: Sort
Country: Ireland / UK

Agency Spotlight / Base Design

Fresh works from Base Design NY.

Heirderos Passanha is a oil available in Europe. Base Design collaborated with industrial designer Michael Young, to design the bottle. And Base handled the identity and graphics.









Women'secret is an underwear and loungewear company out of Spain. They have over 100 stores worldwide. Base worked with them on the naming, identity and packaging for their fragrance.





The packaging, 18 sku's worth, breaks most beauty industry rules. The project was killed when Fred Segal Beauty closed its doors and filed a lawsuit against Fred Segal.


Updated 03/24/09: New Images added:








Agency: Base Design
Country: USA

O OLIVE v. O ORGANICS

Via: Schwimmerlegal