Rellana Woolly Heads

The Task: A highly cost-effective promotion for Rellana Hair - a range of fringed yarn - that had the potential to convince wool buyers directly at the various points of sale.

The Idea: In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. The packaging therefore communicated the main use of the yarn: it is perfect for scarves and hats.

The Result: Sales figures and even orders over the web rose in such a way that promotion was successfully extended for another 6 weeks.

Agency: Ogilvy & Mather
Country: Germany

Via: Ads of the world

Andrex

"Unifying a portfolio brands with a cohesive visual identity using the puppy icon to communicate variant benefit"

Agency: Turner Duckworth
Country: UK

Export 33 Beer

Agency: DOWdesign
Country: New Zealand

Jacobs

Agency:  Strømme Throndsen
Country: Norway

PanPan Atelier

Visual Identity for a new artisan bakery chain in Valencia, Spain. Contemporary reinterpretation of the traditional ear of wheat, the bread's main ingredient, to form a pattern that is easily recognizable. The brand instantly stands out among the average bakeries that use literal illustrations of wheat in their visual identity. The ear wheat pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, used to build stone ovens in the past.

The naming concept of PanPan is based on word repetition in order to emphasize authenticity. Bread bread, as in real bread. This system is carried throughout most packaging materials under one slogan with double meaning: "PanPan. You will repeat".

Designer: Rocío Martinavarro
Country: Spain

Coffee

Agency: Mouse Graphics
Country: Greece

Tazaa Soap

Designer: Jesse Kirsch
Country: USA

EcoBody Madara

Designer:  Liene Drazniece
Country: Latvia

Thymes

Lovely Thymes packaging designs by Duffy & Partners.

Country: USA

More lovely Thymes packages after the jump!

Charlie

Agency: Moag Bailie
Country: South Africa

Bio Bag

"6 billion plactic bags are being used every year in the UK. The envirionment suffers enormously from it, so please take care!"

Designer: Thorbjørn Ankerstjerne
Country: Denmark

Meaty Packaging

"A simple, Biodegradable packaging concept for local organic meats."

Designer: Chris Chapman
Country: UK

Ramlosa Balans

Designer: Jonas Carlberg
Agency: Grow
Country: Sweden

New Isostar

"The new packaging design for Isostar products created by Cartoon Design in 2009 had for its main objective greater shelf impact while preserving its expertise and functionality that targeted regular sportsmen.

The specific consumer benefits  “before/during/after sport” led the agency to graphically differentiate each sub-range for an instant understanding of the concept.

Cartoon Design is a french group, specializing in Packaging, based in Toulouse, Paris and Lyon."

Agency: Cartoon Design
Country: France

Root:1

"A celebration of the original Cabernet Sauvignon root stock, extinct in Europe since 1800 but still growing well in Chile"

Agency: Turner Duckworth
Country: UK

Tropicana Go!

Agency: Landor
Country: UK

What On Earth

"We designed a new packaging concept for the organic food producer "What on Earth". The new packaging uses linocut illustrations that can be arrangement in different ways. It was important not to use computer generated but hand made images that relates to the hand-made and organic aspect of their products. The cake boxes are the first new design in a range; other products packaged in boxes, tins and wrappers will follow later."

Agency: Mind
Country: UK

Shapes +

Designer: Magdalena Czarnecki
Country: Sweden, Australia
Related Post: This is Origami

Agency Spotlight / Ziggurat Brands

Agency: Ziggurat Brands
Country: UK

Pip new organic juice

Identica has been appointed by Booost Trading to create and launch their new range of fresh organic juices called ‘Pip’.

The packaging created by Identica has been developed to represent a fresh, honest approach for the premium 100% fruit blends. The range consists of organic juices bottled into a 1 litre offering and launches with three vitamin packed flavours; Cloudy Apple, Cloudy Apple with Cherry and Cloudy Apple with Mango.

Agency: Identica
Country: UK

Living Nature

"Living Nature had the product and the "natural" credentials, but the original look was too earthy and health shop. To compete on the world stage it had to look outstanding. This challenger brand needed to disrupt the skincare sector.

DOW dialed up the sophistication, gave it a Kiwi flavour, without the cliche, and that, combined with 100% recyclable packaging, enhanced its consumer desirability. The success is not only the key retail distribution, but also the price premium is able to sustain."

Agency: DOWdesign
Country: New Zealand

Rimi

Agency: Silver
Country: Sweden