Country: UK
Via Packshots, Dieline
Showing posts with label Fruit. Show all posts
Showing posts with label Fruit. Show all posts
Sep 5, 2010
Sep 2, 2010
May 3, 2010
Resolution
"This is a environmentally oriented and refillable water bottle with flavor refills. By screwing on the small flavour caps to the bottom of the bottle a sharp knife breaks the seal, which lets the flavour out and mixes it with the water. The idea is to make people carry one bottle around and use it over time instead of buying new plastic ones, for a one time use."
Designer: Hampus Jageland
Country: Australia
Apr 30, 2010
Pome Green Tea
The task of the agency was to create a package design, emphasizing naturalness, authenticity and individuality of the product, with reference to the traditional Eastern style.
The agency developed a low bottle, covered with shrink wrap and visual solution in fresh and emotional oriental style. Key design elements include painting, stylized traditional Chinese watercolor, juicy colors, folk motifs and Chinese calligraphy.
The work has entered a short-list of Identity: Best of the Best 2010 in the "Packaging Design" category."
Agency: DDC Creative Lab
Country: Russia
Feb 23, 2010
Dec 9, 2009
Dec 2, 2009
Pip new organic juice
The packaging created by Identica has been developed to represent a fresh, honest approach for the premium 100% fruit blends. The range consists of organic juices bottled into a 1 litre offering and launches with three vitamin packed flavours; Cloudy Apple, Cloudy Apple with Cherry and Cloudy Apple with Mango.
Agency: Identica
Country: UK
Nov 4, 2009
Fresh'n Fruity
Client: Fonterra / Fresh'n Fruity
Country: New Zealand
Related Post: Agency spotlight / DOWdesign New Zealand
Oct 30, 2009
Oct 28, 2009
Apr 22, 2009
Kuat Drink
SantaClaraNitro is an Advertising agency based in São Paulo, Brazil. They recently re-designed the Brazilian soft drink Kuat, developed for The Coca Coca Company. It's a drink made of "Guaraná" which is a Brazilian fruit.
Agency: SantaClaraNitro
Country: Brazil
Agency: SantaClaraNitro
Country: Brazil
Mar 25, 2009
Mar 24, 2009
Juver Optimum Juice
Jose Auso is a Graphic Designer based in Barcelona, Spain. Here is one of his recent packaging desings for Juver's Optimum Juice. Great example of 360˚ stretched packaging.
Country: Spain
Thoughts?
Mar 9, 2009
Feb 25, 2009
Tropicana goes back to previous design
Tropicana’s previous design, with orange and straw, will soon be brought back.
The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.
Also returning will be the longtime Tropicana brand symbol, an orange from which a straw protrudes. The symbol, meant to evoke fresh taste, had been supplanted on the new packages by a glass of orange juice.
The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look.
Some of those commenting described the new packaging as “ugly” or “stupid,” and resembling “a generic bargain brand” or a “store brand.”
“Do any of these package-design people actually shop for orange juice?” the writer of one e-mail message asked rhetorically. “Because I do, and the new cartons stink.”
Others described the redesign as making it more difficult to distinguish among the varieties of Tropicana or differentiate Tropicana from other orange juices.
Continue reading on Nytimes.com
Jan 29, 2009
Jan 30, 2007
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