"One Village Coffee was found about 3 years ago with the goal directing for profit monetary goals to nonprofit partners to a small village in Nigeria. Since then they have helped organizations around the world on various levels of development work including a de-worming project for children in Honduras and educational development in several parts of Nigeria.
Over the past 9 months we have spent a lot of time with the employees, roaster, and fans of One Village Coffee. One of our goals was to package the sentiments of "a village" into a customer experience. The bag was printed in white + two colors with a matte finish and gloss trapping over the logo. Because the budget didn't allow for more than one type of bag, a different label with a customized icon is used to identify each type of coffee.
Our hope is that the bag provides multiple touch points for customers who want to learn more about the company and get more involved. We are currently working on manifesting the "village" experience online, on university campuses, in grocery stores, and farmer's markets. "
Design: Able Design
Country: USA
Showing posts with label Hand-Drawn. Show all posts
Showing posts with label Hand-Drawn. Show all posts
Aug 19, 2010
Jun 21, 2010
Fuego Hot Sauce
"Fuego Hot Sauce was designed to educate people about the Scoville Scale and inform them about the types, uses, and ways to use hot sauce in an engaging and exciting experience. I wanted to evoke the authentic feel of the sauces and showcase their natural colors and flavors. By giving the product a sturdy bottle and hearty labeling system, people can feel confident using the product and know exactly what heat level they use according to the scaling system. Each blend is made of completely different peppers and ingredients so that they each pair well with a different kind of food. The Fuego Heat Guide and Recipe book further explains the background of each pepper and suggests recipes that correspond with each unique flavor."
Designer: Stephanie Hughes
Country: USA
Tags:
Food and Beverage,
Hand-Drawn,
Sauce,
Usa
May 28, 2010
May 27, 2010
Apr 9, 2010
Belly Sutra
"A line of organic scrubs that invigorates and smoothes the skin, specifically formulated to be safely used during pregnancy."
Designer: Lisa Llanes
Country: USA
Tags:
Cosmetic and Beauty,
Craft,
Hand-Drawn,
Organic,
Usa
Mar 23, 2010
Mar 12, 2010
New Caribou Coffee Packaging & Identity
"Caribou Coffee, the world’s second-largest coffee retailer gets a makeover from Colle+McVoy. The new look includes a new logo and branding elements that bring fresh energy and more “seize the day” to the existing tagline: Life is short. Stay awake for it. Beginning on March 1, the new look will be introduced via in-store elements such as napkins, cups, drink carriers, canteens and signage."
Agency: Colle+McVoy
Country: USA
Agency: Colle+McVoy
Country: USA
Tags:
Coffee,
Hand-Drawn,
News,
Usa
Mar 25, 2009
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