Showing posts with label Pepsi. Show all posts
Showing posts with label Pepsi. Show all posts
Aug 26, 2010
New Pepsi Raw
"Pepsi Raw is PepsiCo's biggest innovation for 20 years. No pressure, then... in order to appeal to an adult, sophisticated, urban market interested in a premium and more natural product, we produced a pared-back, elemental identity for 'the naked cola'."
Design: Ziggurat Brands
Country: UK
Apr 19, 2010
Sierra Mist Redesign
"Pepsi has recently unveiled the new logo and packaging for their Sierra Mist brand—the lesser known ‘uncola.’
The lemon-lime-flavored soft drink has sure seen its fair share of brand makeovers during its relatively short ten year existence. Interestingly, the latest comes less than a year and a half after the previous attempt—which was launched alongside Pepsi’s infamous refresh and Tropicana flop (all designed by New York’s Arnell)."
Via Idsgn
Tags:
Food and Beverage,
News,
Pepsi
Mar 8, 2009
New Pepsi Packaging
Thanks to Packaging World reader Matthew Call for sending new Pepsi Packaging Designs.

Related Posts: New Pepsi Branding & Packaging
Tags:
Food and Beverage,
Pepsi
Oct 25, 2008
Oct 23, 2008
Pepsi- Brand Design Over Years
Pepsi-Cola is the world’s most famous #2 multi-billion dollar brand. We’ve prepared a short history, hope you’ll like it.

Pepsi’s drink history starts from the old-old ancient times. It was invented by a pharmacist Caleb Bradham in the summer of 1893 and was initially named “Brad’s drink” while in 1898 after the pepsin and cola nuts were used in the recipe it was renamed to Pepsi Cola. In 1903 the “Pep Cola” brand name was trademarked. Brad’s neighbor designed the first Pepsi logo and ninety-seven shares of stock for Bradham’s new company were issued.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign and 1926, the logo was changed again.

Seventeen years of success and Caleb Bradham lost the company: Pepsi Cola went bankrupt in 1923.
In 1928 Roy C. Megargel reorganizes the firm as the National Pepsi-Cola Company. In 1931 the company goes bankrupt again and same year it’s being bought by the Loft Candy Company whose president Guth v. Loft reformulated the popular soft drink and even offered to sell Pepsi to the Coca-Cola company, but they refused to offer a bid.
Continue reading on designfloat

Pepsi’s drink history starts from the old-old ancient times. It was invented by a pharmacist Caleb Bradham in the summer of 1893 and was initially named “Brad’s drink” while in 1898 after the pepsin and cola nuts were used in the recipe it was renamed to Pepsi Cola. In 1903 the “Pep Cola” brand name was trademarked. Brad’s neighbor designed the first Pepsi logo and ninety-seven shares of stock for Bradham’s new company were issued.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign and 1926, the logo was changed again.

Seventeen years of success and Caleb Bradham lost the company: Pepsi Cola went bankrupt in 1923.
In 1928 Roy C. Megargel reorganizes the firm as the National Pepsi-Cola Company. In 1931 the company goes bankrupt again and same year it’s being bought by the Loft Candy Company whose president Guth v. Loft reformulated the popular soft drink and even offered to sell Pepsi to the Coca-Cola company, but they refused to offer a bid.
Continue reading on designfloat
Jun 27, 2008
Mar 29, 2008
Subscribe to:
Posts (Atom)









