PackagingBlog / Best Packaging Designs Around The World: March 2010

Mar 31, 2010

Joanna Vargas Salon

"We just completed this brand makeover for what many consider New York City’s best skincare facial expert for celebrities. How to convey the caliber of her service? By creating a branding system and brand identity that uses the texture and materials of the stationery to do the unexpected. After all, the salon’s clients come for that, so shouldn’t the salon’s brand rise up to that standard?

“This uses foils and a very intricate embossing/debossing technique and design that would create one effect one side and another on the backside of the card since we laminated two sheets together to create this effect. The front side uses Gmund stock from Germany (the debossed side) and the backside uses Mohawk (where the embossed treatment comes to life). Numerous pressures and depths were tested to get the exact right effect and the elegance desired,” states David Brier, Chief Gravity Defyer.

The design, logo, concept, hand-lettering and “filigree” are by David Brier of DBD International, who counts Estee Lauder and Revlon amongst the firm’s client list."

Agency: RisingAboveTheNoise
Country: USA

Mar 30, 2010

Fling Chocolate

Designer: Anchalee Chambundabongse
Country: USA

Via: Designworklife

Mar 29, 2010

Can of Inspiration

Can of Inspiration

"The kind of doing we do is as limitless as the human imagination. An idea can be artful or practical, commercial or cultural. It might lead to a better mousetrap or transcend all previous human experience. Good ideas are precious things, The Department of Doing is here to make it happen.

Directions: Add 1% invisible inspiration to 99% perspiration for the original, Thomas Edison inspired formula - and get the job done! Once opened, content will infuse the local atmosphere. Caution required in confined spaces to avoid over-stimulation. Invisible inspiration from the Department of Doing is the finest you can buy and limited production. Use sparingly."

Agency: Departmentofdoing
Country: New Zealand

Chocolate Research Facility

"Consider it a world’s first: Chocolate bars offered in 100 different flavours. If you are in search of the yummiest and widest range of chocolates, start at the Chocolate Research Facility. Conceptualized by a serious chocolate lover, this new brand and concept boutique-cum-cafe located at Millenia Walk, draws focus to chocolates - both in taste and packaging. We put on our creative hats and taste buds to the test in this year-long project."

Agency: Asylum
Coumtry: Singapore

Mar 26, 2010

Wer

Great packaging concept from Alexandre Michaud who is a student of Graphic Design professor Sylvain Allard.

"The simplistic thinking in eco-packaging, would suggest that all it needs is to take a recycled Kraft cardboard and the job is done. Unfortunately, it's much more complicated than that and demonizing plastic over paper is another non-sense. In fact, there are as many solutions as there are different packages and each one should be developed taking into account production methods, materials, transportation and many other factors that ultimately determine the true lifecycle of the product.

However, the reduction approach remains the most easily measurable element of ecodesign. Indeed, by reducing the amount of material, it reduces the weight of the interventions in upstream and downstream production because there will be less material to produce, to collect and to recycle.

Recently, I asked my students to develop a package that consisted of grouping two products in an approach inspired by the 3Rs, Alexandre Michaud has developed this double pocket for a gel and body moisturizer for man. The word Wer means Man in Old English. I think it’s a very nice concept; what do you think?"

Designer: Alexandre Michaud
Country: Canada

Via: The Dieline / Packaging Uqam

Mortlach 70

Mar 25, 2010

Oliver & Lola

Designer: Aaron Ray
Country: USA

Mar 24, 2010

Fleriana

Agency: Mouse
Country: Greece

Via: Say hi to design

Eco Coke

"Designed by Andrew Kim, the Eco Coke Concept is made of 100% organic material (sugar cane byproducts to be more specific). One big feature about this design is that it is much more collapsable, making it more condusive to carrying to a recycling bin. Hopefully we’ll see this in the market sooner than later."

Designer: Andrew Kim
Country: USA

Via Trendhunter

Mar 23, 2010

Superdrug Little monsters

Agency: Turner Duckworth
Country: UK

Mar 22, 2010

Scratch

"Scratch is a small food company making it easier for busy Londoners to cook from… scratch. Scratch make fresh meal kits. A box of all the fresh, uncooked ingredients – chopped, washed and weighed – and instructions to cook your meal from scratch. The meals are for one and cook in around 20 minutes with one or two pans. Many nights resorting to microwave meals, left over ingredients after cooking and spaghetti bolognese week on week brought about the concept of a fresh meal kit, so you can cook a healthy meal in the time in take's for a pizza to be delivered. Our current menu is a Vegetable red thai curry, a Moroccan chicken tagine, a Crayfish, tomato and feta pasta and Chicken and chorizo Jambalaya. All the ingredients are sourced locally and the meals are prepared by hand.

The packaging design features a transparent tray made from RPET, which acts as a window for all the fresh ingredients. Also features a Kraft sleeve around the tray with a clear brand identity, product information and the instructions on the reverse. "

Designer: Jeremy Innes Hopkins
Country: UK

Mar 19, 2010

Michael Osborne Archer Arms designs

I'm putting the note Michael Osborne wrote on his personal page upon use of the unapproved Archer Arms concept designs for Target 5 or 6 years ago by an agency named "Tomorrow", with his permission.

Michael Osborne President
and Creative Director of MOD

"One of my students just brought this to my attention. She saw the attached work was never produced and wrote me about it. So here's the deal: These are comps produced for a multi-design firm "bake-off" presentation for the packaging redesign of the Archer Farms brand about 5/6 years ago. Michael Osborne Design was awarded the project, completed the design and standard guide, and turned it over to Target for implementation. Currently there are approximately 1000 sku's in the stores all bearing the design of my firm.

Needless to say, it is universally accepted that it is unscrupulous to promote and present design work which was never actually produced, as if it were. It is also unethical to enter this work in design competitions, or publications and websites such as this one, especially when there is no text indicating the the nature of the work shown. These are comps of a design direction which was NOT chosen, and it was not "Designed by Tomorrow" as indicated...it came out of Temple and Brink before they disbanded 5 or 6 years ago, not June 11, 2009 as is listed above. Anyone who reads this should pass it on as a lesson in behavior that undermines our worthy craft and profession."

Here is Michael Osborne's current design direction as it appears in Target:

Champion Papers

"Ten years before the rise of the supermarket generic brand, Champion Papers produced these colorful packaging designs for a series of print advertisements.

This particular one appeared in a 1968 issue of CA Magazine (part of the Henry Wolf Collection), but was part of a long series promoting the Imagination line of papers, which was produced under the creative direction of James Miho. No explicit credit is given for the graphics here, but in this fecund period he worked with George Tscherny, Milton Glaser, Henry Wolf and others on elaborate promotional brochures, which won numerous awards in the industry."

Via: Container List

Dolci Emozioni

Agency: Graffiti2000
Country: Italy

Dsquared2 He Wood

"Known for dressing the hottest artists and celebrities, designers Dean and Dan Caten are the driving force behind the uber-hip design house Dsquared². As twin brothers with the same vision, this talented duo strives to design cutting-edge pieces that make a statement on and off the runway. Their signature scents, however, take on a totally different approach. Meet He Wood and She Wood—the brand's debut fragrances inspired by the twin's love of nature from their homeland of Canada. These woodsy-inspired spritzes are artistically encased in show-stopping bottles adorned with a modern touch of their organic namesake, and each scent set apart with subtle differences: fresh notes for men, citrus top notes for women. Strong yet hardly overpowering, He Wood and She Wood make a subtle statement so your personal style shines through—exactly as the Caten twins intended"

Country: Canada

Mar 16, 2010

Polaner Wine

Designers: Louise Fili, Jessica Hische
Country: USA

Mar 15, 2010

Café Seventy Nine

Designer: Chester Ebona
Country: Canada

Swiss Dark Chocolate

Agency: Ptarmak
Country: USA

Mar 12, 2010

Biker's band

Designer: Danial Blackman
Country: Canada

New Caribou Coffee Packaging & Identity

"Caribou Coffee, the world’s second-largest coffee retailer gets a makeover from Colle+McVoy. The new look includes a new logo and branding elements that bring fresh energy and more “seize the day” to the existing tagline: Life is short. Stay awake for it. Beginning on March 1, the new look will be introduced via in-store elements such as napkins, cups, drink carriers, canteens and signage."

Agency: Colle+McVoy
Country: USA

Mar 11, 2010

Delicia

Agency: Avant
Country: Argentina

Irving Farm Coffee

"A makeover for Irving Farm Coffee required a printed bag that could accommodate color-coded stickers for various flavors. The bag was inspired by 19th-century engravings and typography."

Designer: Louise Fili
Country: USA

Mar 10, 2010

Tom Gauld Diet Coke

Diet Coke limited edition cans are designed to raise awareness of The Heart Truth, the women's heart health program.

Illustration by Tom Gauld.

Country: USA

Via CreativeReview

Mas Romaní

Designer: Gabriel Morales
Country: Spain

Jaqk Playing Cards

Agency: Lab Partners
Country: USA

Sladko

Agency: KIAN
Country: Russia

Mar 9, 2010

Julian Restaurant Packaging & Identity

Designer: Jordan Gray
Country: USA

Coop Kaffe

Agency: Grid
Country: Norway

Via Playmedesign

Mar 8, 2010

Chiquita Banana Brand Refresh

"Chiquita's latest ad campaign imbues its audience with an instant sense of wonder. Using playful illustrations on stickers juxtaposed to the iconic Chiquita stickers, the product and brand become more engaging to the consumer—plus they just look cool. We got a chance to ask the Art Director, DJ Neff, some questions about the process of making bananas (even more) fun."

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